How to Restart and Be Known for Something New
What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally...
View ArticleCrafting an Effective Email Marketing Campaign
3 Tips for Creating a Successful Email Campaign Email marketing may seem old school but it still remains one of the most effective tools in your marketing toolbox. When done right, it can build brand...
View ArticleHow to Better Market Your Blog
6 Tips to Improve Your Blog Articles and Market Your Brand More Effectively Blogs for your business are a great source of rich content that you can pull from in order to drive traffic to your site....
View ArticleAI Marketing Tools: Are They Ethical?
Maintaining a Balance Between Driving Innovation and Adhering to Ethical Standards Artificial intelligence (AI) has been a hot debate topic for some time. There are a lot of tools out there for all...
View ArticleOrganic Facebook Marketing Done Right
5 Tips for More Effective Organic Marketing on Facebook Over the years, many social media platforms have come and gone, but Facebook has remained a constant juggernaut. It’s a powerful platform for...
View ArticleThe Role of Company Culture on Marketing
Why Communicating Company Culture with Consumers Boosts Your ROI When the phrase “company culture” gets talked about, it’s usually in conjunction with discussions of workplace environment and HR. But...
View ArticleHow Often Should You Post on Instagram?
Plus Why a Marketing Professional Can Take Your Brand’s Online Presence to the Next Level Getting the frequency of your posts on any platform just right can seem like a high wire circus act at times....
View ArticleWhy Telling Your Brand Story is an Effective Marketing Strategy
Plus 3 Key Ingredients to Effective Brand Storytelling We’ve all seen the use of phrases such as “only while supplies last” and “get in on our huge sale!” FOMO (fear of missing out) is powerful. But...
View ArticleWhy You Need Competitive Intelligence
What Competitive Intelligence is and How It Can Improve Your Marketing and Business Strategies Let’s face it–we are all a bit nosey. We may not admit it in public, but most of us enjoy a little gossip...
View ArticleWhat are “Faceless Influencers” and are They Right for Your Brand?
Pros and Cons of the New Wave of Faceless Influencer Marketing Faceless influencers, or faceless marketing, isn’t a new concept. It’s actually been around for a while. But if you’ve noticed more...
View ArticleMarketing to Gen Alpha: How to Win Customers for Life
Winning Over Millennial Parents and Building Brand Loyalty for Long-Term Marketing Success We’ve talked a lot about the different generations and their shopping and spending habits, from Baby Boomers...
View ArticleWhat We Learned from the TikTok Ban
The Volatility of TikTok and What it Means for Your Social Media Strategy January was a rollercoaster ride for TikTok users in America. A lot happened in a short period of time, and for those who use...
View ArticleSuper Fans: The Ultimate Marketing Asset for Brand Growth
Join Valerie Morris and Emily Malone as they explore the Super Fan Framework, what it is, and why you need it in your marketing strategy Super Fans: The Ultimate Marketing Asset for Brand Growth Super...
View ArticleThe Super Fan Framework: Building Brand Loyalty That Drives Growth
In today’s competitive business landscape, acquiring customers isn’t enough—you need to create loyal advocates who champion your brand. Enter the Super Fan Framework, a strategic approach to business...
View ArticleThe Power of Your Existing Network: Why Marketing is Vital to this Audience
The Vital Importance of Marketing to Your Existing Network Marketing to your existing network is a foundational strategy that often gets overlooked in the pursuit of new customers. As the Super Fan...
View ArticleProfile Power Hour: LinkedIn Edition with Valerie Morris & Joyce Feustal
Join Valerie Morris and Joyce Feustal as they discuss all things LinkedIn and how to optimize not only your profile, but how you show up on a regular basis on this platform. Joyce runs a unique...
View ArticleWhat are KOLs and Why Your Brand Needs to Invest in Them
How Key Opinion Leaders Are Different from Influencers and Why Your Brand Should Partner with Them 5 Marketing Tips to Boost Online Engagement Engagement on social media platforms opens new doors for...
View ArticleSimple Ways to Increase Facebook Engagement
5 Marketing Tips to Boost Online Engagement Engagement on social media platforms opens new doors for your brand. While we never really know how the algorithm for a particular platform is set up, we do...
View ArticleBusiness Artistry with Nir Hindie
Episode Overview In this energizing conversation, Valerie Morris sits down with Nir Hindie to explore the intersection of art, creativity, and business. Nir shares his unique perspective as a keynote...
View ArticleTurning Numbers into Compelling Marketing Narratives
How to Captivate Your Audience Using Storytelling with Data Data is compelling…but it can be dry! People love facts and statistics, but what they love even more is seeing quantitative information in a...
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